E r i e C a n t o n a

Mochi-Mochi

E-Liquid for Vaping
Category
Packaging Design
Customer
VapePackers
Date
October, 2023
Location
Jakarta, Indonesia

About the project.

Mochi-Mochi is a unique e-liquid that stands out from typical Mochi-flavored options. It captures the authentic taste of 'Puncak' Cianjur Mochi, a traditional treat often found along the scenic roads leading to Puncak Bogor, a popular tourist destination in West Java. The flavor profile is rich, smooth, and pleasantly indulgent, making it a satisfying choice for continuous vaping without becoming tiresome. The design embodies a simple yet playful aesthetic, reflecting the enjoyable and laid-back experience of using this e-liquid, enhancing both visual appeal and user enjoyment.

Embracing a playful theme and vibe, Mochi-Mochi leverages social media marketing through relaxed and entertaining content, while incorporating the latest trends to drive brand engagement. By aligning with current cultural moments, Mochi-Mochi successfully enhances its branding efforts, creating a fun and approachable image that resonates with its audience.
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