Es Cendol
VaperSTUFF Indonesia

About the Project.

Es Cendol is a collaborative E-liquid project between VapePackers and VaperSTUFF Indonesia, a leading vape influencer across Asia, widely recognized for device and e-liquid reviews. Es Cendol is part of VaperSTUFF's e-liquid lineup, which draws inspiration from traditional Indonesian sweet treats. This particular liquid offers a flavor profile that closely mimics the classic Cendol Dawet Nangka, a beloved Indonesian beverage. The distinctive twist is the cooling sensation added to the creamy base, which sets it apart from most creamy e-liquids on the indonesian local market.

The packaging design embraces the theme of traditional market snacks, reflecting the authentic setting where Cendol and other classic Indonesian treats are typically enjoyed. The dominant color palette features green tones, aligning with VaperSTUFF’s overall branding. The design also highlights illustrations of the cendol drink and jackfruit to visually represent the flavor experience. The logo incorporates the "billions dreams" digital calligraphy font by Mans Greback, chosen for its simplicity, resonating with the humble aesthetic of street market beverage labels commonly found across Indonesia.

This thoughtful combination of visual and sensory elements creates a cohesive brand identity for Es Cendol, making it both familiar and refreshing for customers.