E r i e C a n t o n a

COZI PODS

Disposable Pods System
Category
Logo, Packaging, & Branding
Customer
COZIPODS (J99 Corp)
Date
September, 2022
Location
Jakarta, Indonesia

About the project.

Cozipods is Indonesia’s first locally produced disposable pod, created by PT. Generasi Juara 89 (J99 Corp / J99 Vape). We designed four distinct pod models: the 2ml, 3ml, 6ml versions, and a mobile variant that operates without a battery by drawing power directly from a smartphone. Officially launched in September 2022 with a grand event, the introduction included exciting door prizes to engage both resellers and users.

Our design philosophy emphasizes simplicity and minimalism while incorporating vibrant, colorful elements to represent the wide variety of available flavors. We chose the Poppins font to evoke a casual yet minimalist feel. The logo includes a customized monogram of the letter "O" in "COZI," which features the silhouette of the drip tip from our first Cozipods model, COZI 2.0. This design choice allows users to immediately recognize the Cozipods logo by recalling the distinct shape of the drip tip.

This presentation showcases our commitment to blending minimalist aesthetics with functional and recognizable design elements.

In creating social media content, we are tasked with focusing more on product catalog materials, as our business model operates on a reseller program. This approach requires us to provide comprehensive marketing tools, including product catalogs and product-related infographics, to help resellers boost sales effectively. This presentation emphasizes our dedication to delivering minimalist yet highly functional design, ensuring that each product's visual representation aligns with our aesthetic values and supports our reseller network's marketing needs.
We have also had the opportunity to design Point of Sale Marketing (POSM) materials aimed at supporting Cozipods’ active resellers. These materials include branded merchandise and displays such as T-shirts, acrylic boxes, neon signs, banners, and x-banners, all prominently featuring the Cozipods logo. Each item is crafted to enhance in-store visibility and promote the brand’s presence, aligning with our overall marketing strategy to empower our reseller network through impactful branding tools.
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