Minus Two Hawaiian Series
E-Liquid for Vaping
Category
Packaging DesignCustomer
VapePackersDate
March, 2023Location
Jakarta, IndonesiaMinus Two: Hawaiian is the latest series of e-liquid following Minus Two: Originals. Targeting the same segment as Minus Two, Hawaiian offers a variety of tropical mixed fruit flavors that deliver an even cooler sensation—claiming to be cooler than Minus Two. While Minus Two: Originals has a coolness level of 100, Minus Two: Hawaiian claims a coolness level of 120.
The packaging concept draws inspiration from Hawaii, as reflected in its name. It features black block lines resembling the original Minus Two design to maintain brand consistency. A graffiti font is used for the Minus Two Hawaiian logo to create a more trendy and dynamic look, distinguishing it from the original logo.
We have also added a cold indicator icon, serving as a warning signal that this e-liquid exceeds the coolness of the previous version, Minus Two Originals.
In promoting Minus Two Hawaiian on social media and as a marketing tool, we use high-quality graphic assets. We also reimagined the Minus Two Hawaiian packaging to resemble a canned beverage, creating an enticing appeal with a Hawaiian beach background and various fruits that represent the different flavors of Minus Two Hawaiian.
